Why Shop Specifically from Plus Size Designers?
How many times have you come down with a bad case of the eye rolls when shopping for plus-size skirts, pants, or – let’s face it – almost anything. An article from last year over at xoJane detailed the reasons that so many major design companies just get plus-size clothing wrong. The problem happens over and over again in the fashion world because despite the market potential and the increased visibility of plus-size bloggers, clothing companies simply don’t devote the resources necessary to properly designing for those potential customers.
In clothing, technical designers are responsible for taking a line from concept to the real world, modifying designs for size ranges and the many details and realities of production (as opposed to the runway). In the average fashion company, the brave souls who modify for the plus-size market can do so only after the full collection for a season has been approved, rather than when the rest of the design and production teams are preparing the pieces for the factory. With such insufficient time to perfect the design, the fit is often, let’s say, less than perfect. And when the collections fail to inspire or sell, makers get the incorrect impression that plus-size fashion isn’t worth the so-called effort they’ve put into it.
Plus-size design cannot be relegated to taking the same pattern and making it bigger. The clothing needs to be created for a variety of fit models who actually make up this fashion-conscious market. Pink Clove gets it, and we design clothing for you, the fashionable woman who wants clothing created from the ground up for her.
We’re not waiting for the fashion world to catch up.